Elif uses innovative 3D and holographic technology to create visually striking, reliably secure packaging that is ideal for the pharmaceutical industry.
Elif is a global supplier of flexible packaging solutions for fast-moving consumer goods (FMCGs), mainly focusing on the hygiene, home care, food and beverage, and pharmaceutical sectors.
Strategic structure
The Istanbul-based company serves many multinationals from its production plants in Turkey and Cairo. With an established annual capacity of 100,000t and more than 1,300 co-workers across its global operations network, Elif is strategically structured to offer supply flexibility and localised service for its customers all around the world.
Packaging for life
Its sustainable business model is based on the principles of high quality, sustainability and passion. Elif’s B2B2C model was developed in line with a philosophy of ‘packaging for life’, and its products currently reach millions of people all around the world every day, helping to create happier, healthier lives.
Authentication versus counterfeiting
Elif’s 3D and holographic printing is a perfect fit for FMCG companies and the pharmaceutical industry. Its exclusive technology enables brand-owners to differentiate their products with a premium packaging concept that provides a stimulating visual experience for consumers.
Brands of distinction
Three-dimensional and holographic effects help to create distinctive packages that have a strong visual impact while incorporating anti-counterfeiting features, and the technology is guaranteed for use with most flexible substrates. Graphic design ensures that ElifHolo products meet brand-owners’ expectations are met in terms of stimulating visual experiences and brand conformity. A technological pioneer in the flexible packaging sector, Elif provides cost-efficient and sustainable products for its customers with innovative and unique packaging features.
Cost-efficiency
While Elif’s new technology helps to create a premium brand perception with three-dimensional effects, it also provides brand authentication against counterfeiting with holographic printing. Commercial counterfeiting is an increasing risk for all brands, especially pharma companies, threatening brand image as well as damaging loyalty and revenue. Proper holographic packaging on goods is an important means of guarding against this.
A new dimension
ElifHolo significantly reduces the cost of final products by using the best available technology to create holographic and three-dimensional effects.
It can also offer cold foil effects and UV lamination and, unlike costly traditional applications of holographic and three-dimensional printing, lamination with a metallised substrate is not required, which means that packaging can be recycled after use.
