Providing customised solutions and high levels of service has been the backbone of success for logistical services provider Cemelog. Its warehouse in Hungary has provided its clients in Central and Eastern Europe with improved customer service and a shorter ordering deadline.
Cemelog Zrt is an independently owned Hungarian logistical services provider that has been helping its partners in the pharmaceutical industry for almost 15 years, specifically in the Hungarian market and in Central and Eastern Europe (CEE). The company was established to fulfil the pharmaceutical industry’s logistical needs. Its professional application of good manufacturing practices and good distribution practices is unparalleled throughout the region.
During the course of its history, Cemelog has experienced dynamic growth, especially in the last few years. This growth applies not only to turnover, but also to the number of clients and the amount of pallets stored and transported.
Cemelog provides its clients with comprehensive logistics services, covering the entire value chain from warehousing to secondary packaging and international transport.
Its many multinational clients, which include GlaxoSmithKline, Pfizer, AstraZeneca and Janssen-Cilag, have been satisfied with its services, which is proven partly by the increasing number of services Cemelog provides and by the long-standing partnerships it has with the majority of its clients. Cemelog works continuously to earn this trust by providing made-to-measure solutions and a high level of customer service. The company’s professional qualification is supported by it being regularly awarded tenders from existing as well as new clients.
Why regionality?
Many leading pharmaceutical companies have realised that a transition is necessary from the ‘one market, one warehouse’ model to a ‘several markets per warehouse’ model, so that one warehouse should be suitable for the provision of several markets. GlaxoSmithKline’s consumer branch has used this model in the CEE region for over ten years. Other pharmaceutical manufacturers have also moved their central warehouses from countries in Western Europe to Hungary, because they have recognised that the CEE’s markets are being serviced in a way that is more economic.
Benefits of a regional warehouse
The main benefits of having a regional warehouse in the CEE is customer service improvement and shortening the ordering deadline. The regional warehouse is closer to the destination market and consumers, which means that reactions to market needs can be carried out faster.
In addition to traditional warehousing functions, there is an opportunity to store ‘semi-finished’ products (for example, in the form of blister packages) and final packaging can take place based on market needs. If such a solution is possible, it provides additional tangible benefits such as lower product manufacturing costs and, as a result of flexible inventory management, less out of stock and lower levels of over stocking.
Cemelog, the CEE region’s specialist in pharmaceutical industry logistics, supports its clients in implementing the regional concept with the application of its professional expertise, a wide array of experience and innovative solutions.