Medicated gum: how to gain consumer acceptance

By Cafosa

Due to the ease of administration and widespread familiarity with the format, gum can present an extremely attractive means of oral drug delivery for many consumers. However, despite being a seemingly perfect fit for a wide range of health-promoting concepts, gaining consumer acceptance on the marketplace represents another barrier entirely for medicated gum. Thanks to its Health in Gum range of products, Cafosa has expertise in bridging the gap in this sector. It explains the hurdles that need to be overcome in order to create an effective, consumer-palatable product.

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